We all know that many search terms can be highly expensive to rank for, sponsored links listed next to real search results can be highly effective for many advertising campaigns. I don’t think it will be long before we start seeing more focused results in both the sponsored and organic areas with limitations imposed on certain advertising areas.

Google has so far been very “client friendly” , for example I was reading the new york times article on lawyers dominating results for certain illness keywords which could hinder people trying to research the illness and get relevant information on treatment all for the sake of personal injury claims.

The revenue collected by Google from advertisers must be huge, but I am certain they will move forward by presenting more focused results which will be inline with their universal search strategy. Search terms should provide informative, relevant, focused results regardless of how much who is paying.

All SEO topics have already hinted at such changes to focus and providing more relevant information.

Dan Horton SEO

Microsoft are certainly putting their ‘feelers’ out in the educational marketplace.  They are developing technology to help lots of students to use one computer - it’s aimed at filling the technology void in areas where resources are somewhat limited.

I’m wondering where the profit lies in developing such technology ?

Google is big and it’s official by powering over 1/2 of the search requests in the WORLD for the month of August it’s steaming ahead.

For August Google has 37 billion searches compared to Yahoo at 8.5 billion and Microsoft 2.1 Billion.

Think about that traffic volume immense… It also seems most search traffic comes from Asia-Pacific whereas Middle East Africa generates the least.

Dan Horton

Tafiti is Microsoft search site built on Silverlight platform, is pretty darn easy on the eyes. but it just got a Halo 3 Skin..

you get a Halo 3 splash screen

And Halo 3 skin for the Serps..

DaveN

Someone once said to me ” There is no room for sentiment in business ” they then smiled wryly. Inside I knew this person was fundamentally wrong and perhaps a victim of their own ego. Sentiment  and principles of good business go hand in hand, consideration to others who are struggling in difficult times often brings countless rewards if not for your own feelings of compassion but to your business too.

My point here is this - today competition is sharp and everyone wants to make money but there is also room to help others at the same time.

Would you for example charge a one woman/man business the same price for a 3 page brochure website as you would to do a site for a large corporate?  Think about this, what if the smaller business grew and became bigger than the corporate it’s likely they would remember how you helped them in the first place.

Help others to help yourself then ?

I know we all need to make money but isn’t it more rewarding if you can actually help others in the process ?  So-called business experts will give you different advice.

Dan Horton SEO